Financial Coach
Lauryn Williams
Lauryn Williams built Worth Winning out of her own experience navigating the financial realities professional athletes face. That lived credibility is exactly why PAC members trust her in a way they will not trust a traditional financial advisor. She serves as PAC's embedded Financial Coach across two components: an on-call coaching resource for Signature members, and a quarterly cohort-based financial education program.
This is not a fund management role. Lauryn does not sell you products or manage your money. Her focus is education, protection, and connection — making sure you understand what you have, protect what you've built, and get referred to the right specialists when you need them.
Every deal, every opportunity, every big purchase — you have someone who has lived it on speed dial. That is the Signature difference.
Why it Matters For you
Financial literacy is the single most consistent gap across the athlete experience. You are constantly navigating opportunities, deals, and decisions that require a level of financial understanding most athletes were never equipped with. Lauryn changes that. She speaks your language because she lived it.
At Signature, she becomes a real-time sounding board for the kind of high-stakes financial decisions that can define or derail your post-career trajectory. She also connects you to a vetted network of specialists across crypto, real estate, tax, venture, estate planning, and wealth management — so you never have to figure out who to trust on your own.
Your Access
Free
Core Membership
- Written resources through PAC Central
- Quarterly webinars hosted by Lauryn
$1,000/year
Premium
- Everything in Core
- Monthly group office hours
- Access to the quarterly programming
- Pre-recorded financial education content
$5,000/year
Signature
- Everything in Premium
- Full on-demand 1:1 access to Lauryn
- Personalized coaching on goals and live decisions
- Sounding board for deals, contracts, and transitions
- Advisor vetting and evaluation
- Direct referrals to vetted specialists in her network
Get Started
Reach out to Lauryn directly to schedule your first 1:1 session. Bring whatever is most pressing — a deal on the table, a new advisor you are considering, a business decision you are weighing, or just a financial picture you want an honest read on. That first conversation will set the cadence for the relationship going forward.
Become a Signature Member