Artist in Residence
Aloe Blacc
Aloe Blacc is PAC's first Artist-in-Residence — a Grammy-nominated singer, songwriter, producer, and performer best known for "I Need a Dollar," "The Man," and his vocals on Avicii's "Wake Me Up." His role at PAC is not a passing collaboration. He is embedded inside the community as a creative partner, helping PAC members turn the stories behind their careers into music that travels.
His thematic style — captured in the acronym A.I.M., which stands for Affirmation, Inspiration, and Motivation — has defined his career, and now anchors his work with PAC members. Aloe also holds a seat on the PAC Business Leadership Council.
A career produces a thousand stories. Most of them never get told. Aloe's first job is helping PAC members tell theirs.
Why it Matters For you
Athletes carry some of the most powerful stories in modern culture — the comebacks, the sacrifices, the years of work that shape who they become beyond the game. But translating those experiences into music, narrative, or creative work that the world can connect with has historically required access to artistic infrastructure most athletes never had. Aloe changes that. He works with PAC members where they actually are — not where they think they want to be — and helps shape their voice into something with real weight. For members ready to put their story into the world, Aloe is a hands-on collaborator. For members still finding what they want to say, he is a guide. Either way, every interaction with Aloe produces work that's grounded in something real, and music or storytelling that carries the same affirmation, inspiration, and motivation that has defined his own career.
Get Started
If creative expression, storytelling, or putting your career experiences into something the world can connect with is on your mind, Aloe is where to start. The first session is your entry point — a working conversation about what you want to say, how you want to say it, and what's possible from here. Nothing more is committed until you decide.
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