Justin Bethel
From the Field to the Future
- Invest - Cultivate - Elevate -
Creating Opportunities
Invest
Cultivate
Elevate
Off the Field Success
Family Man
Justin’s life revolves around family, both on and off the field. He recently welcomed his second child, a baby boy, marking an exciting new chapter in his life. Fatherhood has given him a renewed sense of purpose, motivating him to create a future filled with opportunity and stability for his family.
As he transitions from football to business, Justin remains committed to being present for his loved ones while building something meaningful beyond the game. Whether spending time with his growing family, planning for the future, or working on his next venture, he strives to set an example of hard work, perseverance, and balance. Through every stage of his journey, family remains at the center of everything he does.
Fliiks
Justin’s entrepreneurial drive has led him into the tech industry, where he is focused on developing innovative solutions. His latest venture, Fliiks, is a groundbreaking app designed as an “Uber for photographers,” making it easier than ever to connect photographers with clients. With a passion for problem-solving and efficiency, Justin is determined to scale Fliiks into a widely recognized platform that transforms how people access professional photography services.
Tech & Business
Beyond Fliiks, Justin is actively exploring new opportunities in the tech space, looking for ways to invest in and develop cutting-edge solutions that align with his interests. His experiences navigating previous business ventures have taught him valuable lessons about leadership, strategy, and the importance of surrounding himself with the right people.
As he builds his business portfolio, Justin is also planning to pursue an MBA to expand his knowledge in leadership, management, and entrepreneurship. He understands that transitioning from football to business requires continuous learning, and he is committed to applying the same dedication and discipline that made him successful on the field. Whether through tech, business, or education, Justin is focused on long-term success and creating something meaningful beyond the game.
Beating all odds
Justin is passionate about empowering the next generation of athletes through his nonprofit, Beating All Odds. The organization hosts an annual seven-on-seven football tournament and youth camps, providing mentorship, skill development, and opportunities for young athletes to compete at a high level.
Beyond the game, Beating All Odds is about instilling resilience, discipline, and a winning mentality in athletes, teaching them valuable lessons that extend far beyond sports. Justin’s mission is to create an environment where young players have access to the resources, coaching, and support they need to succeed, both on and off the field.
As he transitions into life after football, Justin remains committed to giving back, using his platform and experiences to inspire and uplift the next generation.


