What is the PAC Publicist?
Most current and former pros aren't chasing headlines for the sake of it - they're building something: a product, a platform, a business, or simply a voice worth paying attention to. Getting that in front of the right audience takes more than a good story. It takes real relationships with real publications, a pitch that actually lands, and someone who knows how to position what you're building so it gets taken seriously. Very few people have that infrastructure sitting around so PAC built it for you.
Every Signature member gets a dedicated consultant from SRK Strategies, the Brooklyn communications firm behind coverage in the Wall Street Journal, ESPN, Forbes, and beyond, working your story with the urgency it deserves.
Strategy From Day One
Every relationship starts with a real intake conversation to review your story, your goals and your gaps. Not a generic onboarding form.
A Team That Pitches For You
SRK goes to the outlets, not the other way around - proactively placing your story with editors and producers who are actually looking for it.
Media Training That Sticks
On-camera reps, message discipline, and tough-question prep, so you walk into any room already sounding like you belong there.
Support That Doesn't End at Launch
Reputation management, talent relations, and a publicist on call for what comes up next - not a one-and-done press release.
Built & Led by SRK Strategies
None of this works without someone who's actually sat in the room on deadline. For PAC, that's Ben Sosenko, a former journalist and senior communications executive, who founded SRK Strategies out of a simple belief: the biggest moments in a career deserve the same discipline a newsroom brings to a breaking story, and the same strategy a boardroom brings to a defining decision.
Ben and the SRK team have placed stories in the Wall Street Journal, the New York Times, ESPN, Forbes, Fast Company, the Financial Times, and Good Morning America. As PAC's dedicated publicist partner, that same instinct and that same network now work for you.
Why it Matters
1
Your Brand Doesn't Retire When You Do
The years right after the career ends are the most narrative-sensitive of your life, and almost no one has a plan for how their story gets told once the beat writers move on.
2
Visibility Isn't Automatic
Being interesting isn't the same as being covered. Getting into the right outlet takes a pitch, a relationship, and someone actively selling your story — not just a compelling one.
3
One Story, Told Consistently
Without a deliberate message, your narrative gets written by whoever gets to you first. A real communications strategy makes sure every appearance, interview, and headline builds the same story.
4
The Media Doesn't Wait
Opportunities show up on their timeline, not yours. Without media training and a team ready to move, most athletes either miss the moment or show up unprepared for it.
What you actually get
Initial Strategy Consultation
A real intake session with SRK covering your story, your current brand, your next-chapter goals, and where the gaps are — the foundation everything else gets built on.
Media Training
On-camera prep, message discipline, bridging techniques, and crisis-question rehearsal, so you're ready for a TV hit, a podcast, or a boardroom the same way you were ready for gameday.
Active Media Relations
Proactive pitching to journalists, editors, and producers across print, digital, and broadcast, with real placement opportunities in outlets like the Wall Street Journal, ESPN, and Forbes.
Brand Positioning & Message Development
A deliberate narrative connecting who you were as an athlete to who you're becoming next, with key messages built to travel across media, speaking, and public appearances.
Thought Leadership Strategy
Positioning as an expert in your space: op-eds, contributed commentary, and speaker placement tied directly to your media visibility.
Talent Relations & Ongoing Support
Support for partnerships, endorsements, business launches, and foundation announcements, plus reputation management whenever a moment gets sensitive.
Frequently Asked Questions
Who's eligible for PAC Publicist?
PAC Publicist is a Signature-tier benefit. Premium members get access to communications-focused programming and media-readiness resources; Signature is where the full SRK relationship activates — a dedicated consultant, a personalized strategy, and ongoing representation.
What's actually included?
An initial strategy consultation, full media training, active media relations and pitching, brand positioning and message development, thought leadership strategy, and ongoing talent relations support — all with SRK Strategies as your direct point of contact.
How is this different than just hiring my own publicist?
Most athletes never get this kind of access at all. Boutique firms like SRK typically work with executives and public figures paying significant retainers. As a Signature member, that relationship is already built, funded, and waiting on you.
Can I use PAC Publicist alongside other PACfluence pillars?
Yes — and most members do. A speaking career, a podcast, or a brand deal all perform better with a publicist actively managing the story around them. PAC helps you sequence it based on what you're building right now.