THE BIGGEST PAC ACTIVATION YET
For the third year running, Pro Athlete Community is coming to Zeta Live with our biggest activation yet. This is where some of the world’s most ambitious pro athletes get exclusive access to the marketers, brands, and executives building what's next.
For pros serious about growing their brand and gaining exposure to potential partnerships and opportunities, this is unprecedented access to the room you need to be in.
THE PAC INFLUENCER LOUNGE
This year, PAC will have a fully branded space where connections are made in real time. The PAC Lounge puts top marketing and business executives from around the world face-to-face with our high-profile pro athlete members to build relationships and open the door to future opportunities.
This isn’t just a meet and greet. It’s access:
- Connect with PAC athletes — sit down with current and former pros across the spectrum of global sports
- Discuss partnership and brand deals — directly, no middleman
- Book a speaker for your event — through the PAC Speakers Bureau, elite-trained keynote voices
- Share real business advice — PAC members are ambitious professionals, many with their own ventures and entrepreneurial playbooks. Zeta Live is the place to find talent, share ideas and build something new
Plus a live signing booth stacked with Zeta-branded gear, creating a constant flow of energy, content, and connection all day long.
PAC MEMBERS TAKE THE STAGE
Three PAC Members — each legends of their sport now thriving beyond the game in new business ventures — will take the stage for a panel built to go beyond the highlight reel.
Patrice Evra
Five-time Premier League champion and former Manchester United and France captain, now one of the most influential voices in football on mental health and life after sport, reaching 13M+ followers.
Jay Williams
2001 NCAA Champion and National Player of the Year, now one of ESPN's most trusted basketball voices with 2.5M+ followers — joining PAC as a direct result of this partnership.
Tendai "The Beast" Mtawarira
2019 Rugby World Cup champion and the most-capped prop in Springbok history, now a CEO, founder, and philanthropist.
Moderated by PAC Co-Founder & CEO Chip Paucek, the conversation goes straight at the questions marketers are asking: why brands are moving budget toward athlete-led platforms, and what it actually takes to build something that outlasts a career.
MASTERCLASS: FIRST ROUND WITH ALOE BLACC
Grammy-nominated, diamond-certified artist and and PAC Artist in Residence, Aloe Blacc ("Wake Me Up," "I Need a Dollar") takes the stage for an exclusive masterclass on First Round — a groundbreaking campaign where PAC athletes and the public, compete to co-write and perform an original song alongside Aloe himself, sharing in its streaming revenue.
It's a first-of-its-kind look at where music, sport, and fan competition collide and a preview of what's possible when PAC builds campaigns from scratch.
WE’RE DEBUTING SOMETHING BIG AT ZETA
It wouldn’t be Zeta Live if there weren’t a few surprises in store! This year, PAC will be debuting something big that will unlock new waves of income for our Signature members.
And this one will change the game when it comes to activating brand deals at scale.
If you are PAC member with big ambitions to grow your brand, your business, your voice, Zeta is THE event to make your move. If you’re an exec or marketing leader looking for powerful voices to grow your engagement and won’t be at Zeta this year, please contact us.